The Pakitawawin Marketing Guide for Freshwater Fishers was developed to assist fishers in Manitoba and Saskatchewan. In many First Nations, fishing is an important part of trade, labour, and the economy, and helps to shape identity and promote mental, physical, and spiritual health.
Sustainable, strong fishery economies and water and environmental protection fosters strong individuals and Nations, and First Nations in Canada have inherent and Treaty rights protected in the Canadian
Constitution. These include the right to traditional and customary governance of traditional lands, waters and resources, including fisheries.
The guide is meant to share helpful information about the selling and marketing of fish and about fishing regulations and more. Everyone knows fish ends up on a plate or is used as an ingredient. Few people know how freshwater fish get from the boat to the table. In some cases, there are misconceptions about the way fish is caught, processed, and packaged.
We hope you find this guide helpful!

The overall purpose of the guide is to assist fishers, communities, and industry in preparing and moving forward on the development and implementation of their own marketing plans.
The guide can be read online here, or is available in print at Southern Chiefs’ Organization in Winnipeg at 1572 Dublin Avenue weekdays between 8:30 am – 4:30 pm (closed between 12 noon and 1:00 pm) or can be mailed to you (at no cost) by contacting reception@scoinc.mb.ca.
